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Mission
Contributing to a healthier life for Mexicans through beverages and functional foods.
"With pride and gratitude, Otsuka returns to Mexico, the country that inspired our worldwide flagship product, Pocari Sweat."
Vision
• To be one of the leading brands of hydraton drinks that supports the daily health care of Mexicans.
• To become a company that supports people who want to grow healthily and create a better future together.
Values
• Otsuka employees' knowledge and interest in health and nutrition.
• Develop scientifically based products.
• Mutual respect and teamwork.
• Harmonious coexistence with local communities and the natural environment.
Our guiding principles of «Jissho», «Sozosei» and «Ryukan-godo» guide us in everything we do,
helping to drive our work and our discoveries.
Through passion and hard work, we turn ideas into reality.
-Busaburo Otsuka
Test by executing; must persevere until achieve the objective.
-Masahito Otsuka
This is the most essential part of our research and development facet.
-Akihiko Otsuka
In Tokushima’s office, we manifest our DNA through three monuments that represent our commitment to actualization and creativity: the Balancing Cedar Tree, the Giant Tomato Plant and the Floating Stone Monument. These three corporate symbols invite us to challenge our minds of possible limitations and explore seemingly impossible challenges to unlock our true potential.
