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Mission
Contributing to a healthier life for Mexicans through beverages and functional foods.
"With pride and gratitude, Otsuka returns to Mexico, the country that inspired our worldwide flagship product, Pocari Sweat."
Vision
• To be one of the leading brands of hydraton drinks that supports the daily health care of Mexicans.
• To become a company that supports people who want to grow healthily and create a better future together.
Values
• Otsuka employees' knowledge and interest in health and nutrition.
• Develop scientifically based products.
• Mutual respect and teamwork.
• Harmonious coexistence with local communities and the natural environment.
Our guiding principles of «Jissho», «Sozosei» and «Ryukan-godo» guide us in everything we do,
helping to drive our work and our discoveries.
The process of discovering the core substance of something through hard work and practice.
-Busaburo Otsuka
Self-actualization through achievement, completion and the discovery of truth.
-Masahito Otsuka
Resisting the urge to copy and pursuing that which only Otsuka is capable of delivering.
-Akihiko Otsuka
In Tokushima’s office, we manifest our DNA through three monuments that represent our commitment to actualization and creativity: the Balancing Cedar Tree, the Giant Tomato Plant and the Floating Stone Monument. These three corporate symbols invite us to challenge our minds of possible limitations and explore seemingly impossible challenges to unlock our true potential.
